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In the heart of Singapore, SMOO, a small beauty brand, was born from the passion of founders for perfume and beauty products. They recognized the desire among beauty enthusiasts to experiment with different brands before committing to full-sized products, sparking the creation of SMOO. Initially focused on selling beauty products locally and internationally, Smoo has grown from a hobby into an ambitious venture aiming to become a top beauty distributor in Singapore. Their commitment to offering a diverse range of products has garnered a loyal following. SMOO's mission is to make beauty accessible, affordable, and enjoyable for all, embodying founder dedication to sharing the joy of beauty with customers worldwide. As they continue to evolve their brand, their journey of beauty discovery remains a constant source of inspiration, ensuring that every customer can experience the world of beauty, one product at a time.